Kult Kartin
An online catalogue of original paintings and illustrations: choosing the size, frame and mat, and ordering through a manager.
Challenge
Kult Kartin is a wall decor studio in Astana: original paintings, graphics and illustrations framed with mats, with online orders across Moscow. The collection lived in Instagram and direct messages — to find out the size, framing and price, a client had to write to a manager.
The goal was a catalogue where clients choose a painting on their own, and the manager steps in once the decision is already made.
Solution
We started by putting the data in order: the entire artwork base was structured by prices, frames and mats. As a result, every piece got clear framing options and a fixed price for each size.
A catalogue with “Popular”, “New” and “Paintings” collections, favourites and prices switchable between tenge and roubles. Every artwork has its own page: a framed photo, five sizes with fixed prices, a description and a button to contact the manager on WhatsApp.
The visual language is a warm cream background, deep burgundy and the Cormorant Garamond serif: a calm, gallery-like presentation where the artworks come first. The team adds new paintings on its own, without a developer.
Result
The catalogue can be shared with one link: clients choose the painting, size and framing themselves, see the price upfront and message the manager with a ready request.
Instagram, Pinterest and Threads lead people to the catalogue, and its structure and visual language became the basis for the upcoming redesign of the main website.
